You Don’t Need More Followers to Double Your Sales - Here’s the Fix

You’ve got thousands of followers, but when it comes to online sales? Not so much. 

It’s frustrating, especially after all the effort you’ve put in—engaging on social media, adding “Link in bio” calls to action, and even growing your newsletter. You might have run surveys to make sure you’re selling the right digital products.

It feels like you’ve tried EVERYTHING, yet those sales just won’t budge.

Here’s the Scoop: Focus on One Thing.

Instead of juggling a million ways to get your sales numbers to go up, zone in on optimizing one crucial aspect of your marketing. I call it “optimizing the pain point in your marketing funnel.” (I know, it’s a bit of a mouthful, but stick with me—it’s a game changer!)

What’s a Marketing Funnel?

Think of your marketing funnel as a roadmap guiding potential customers from curiosity to checkout. Here’s how it might look:

1. Follow You on Instagram: Build that audience.

2. Sign Up for Your Newsletter: Create irresistible reasons to join.

3. Open Your Newsletters: Get them to actually read your content.

4. Click the Sales Offer in Your Newsletter: Encourage them to check out your products.

5. Make a Sale: Close the deal on your sales page.

Time to Level Up Your Marketing Funnel

Now, let’s see how your funnel is performing.

Step 1 - Know Your Metrics 

Here’s a breakdown of some example numbers:

• Instagram Followers: 500,000

• Newsletter Subscribers: 5,000

• Newsletter Open Rate: 25%

• Click Rate on Links: 8%

• Purchase Rate on Sales Page: 2%

Step 2 - Choose the Easiest Part to Fix, Which Has the Most Impact

Based on the numbers above, let’s say you want to double your sales in 4 weeks, consider these options:

Option A: Doubling your Instagram followers? Good luck. Jumping from 500,000 to 1 million in 4 weeks is nearly impossible.

Option B: Doubling your newsletter subscribers? Going from 5,000 to 10,000 is a stretch in that time frame.

Option C: Doubling your email open rate? Now we’re talking! Boosting from 25% to 50% is totally achievable with better subject lines.

Option D:Doubling the clicks on your links? Possible, but it might require a lot of trial and error to nail down the right offer.

Option E:Doubling purchases on your sales page? Totally doable but involves a designer, some testing and multiple variations of your sales page. Oh, and this could take weeks.

The Winning Move (in this case): Focus on Your Email Open Rate!

So, what’s the best bet? Option C!

By improving those subject lines, you could potentially double your sales without needing any outside help—just your creativity and maybe an extra cup of coffee.

By strategically zeroing in on where to direct your efforts, you can maximize your impact and start seeing those sales roll in. Happy selling!