Is Your Marketing Losing Customers in the First 3 Seconds?

This is the second article in this three article series on why you could be losing customers. If you missed last week’s edition, read the opening article here: The 3 Real Dealbreakers That Make Customers Walk Away.

Ever had a friend hype up a movie that started so painfully slow, it made you question their taste?

For me, that was Godfather 3. 

That movie started like molasses—I gave up on my first try. Upon rewatching it, once I got past the first hour, it turned out to be great!

Compare that with a Quentin Tarantino film: from the very first frame, you're hooked. Boom—instant immersion!

Could This Tiny Thing Be Losing You Big Business?

You’re probably wondering: “Marc what does Godfather 3 and Quentin Tarantino have to do with marketing?”

Well my friend, I’ll tell you why it matters.

Just like Godfather 3 lost me in the opening act, your marketing might be losing customers due to a weak hook. 

It shows up as:

• Low email open rates

• High landing page bounce rates

• Low view counts on your YouTube videos

These days we all have attention spans like a goldfish with ADHD. You could be losing customers within a millisecond.

You could have an amazing email offer, but if they can’t get past your weak subject line, it doesn’t matter.

You could have a great landing page full of testimonials and a compelling price, but if your customers don’t scroll past the first headline, it doesn’t matter.

And finally you could have an amazing YouTube video, but if your thumbnail looks boring…no YouTube views for you my friend.

That’s right, all the effort you put into a campaign could be wasted simply because of one line or image.

In marketing, be more like Tarantino and less like Francis Ford Coppola. Get right into the action from the start!

Invest as much time as needed to craft the perfect marketing hook.

How Do You Hook Customers Instantly?

First impressions are everything—especially in marketing. The moment a potential customer sees your message, you have seconds to grab their attention. 

So, how do you make them stop scrolling, click, and dive deeper into what you have to offer? It all starts with a killer hook. Let’s break down how to instantly reel them in and keep them reading. 

Start with a Thought Provoking Question

• "What if you could cut your grocery bill in half without sacrificing quality?"

• "Why do so many people struggle to save money, even with a good salary?"

• "Ever wonder why your plants keep dying, no matter how much you water them?"

Use Attention Grabbing Factoids

• "88% of people abandon their fitness goals within the first month—don’t be one of them."

• "The average person spends 2 hours a day on social media. What if you used that time to build a business instead?"

• "Studies show that a messy desk can reduce productivity by 40%. Here’s how to fix it."

Tell a Personal or Relatable Story

• "I was terrified to speak in public until one simple trick changed everything."

• "Last year, I almost gave up on my dream of writing a book—now it’s a bestseller."

• "He walked into the interview with no experience, and walked out with the job. Here’s how."

Offer a Bold Promise

• "Get six-pack abs in just 30 days—no gym required."

• "Learn a new language in under 3 months with this proven method."

• "We’ll help you grow your business by 50% in just six weeks—or your money back."

Make a Bold or Assertive Statement

• “Your savings account is losing you money. Do this instead.”

• “EVs are worse for the environment. Here’s why.”

• “Your job will never make you rich. Here are 3 alternatives that will.” 

What’s the Key to Creating a Great Copywriting Hook?

The secret to a great copywriting hook? It's all about grabbing attention and sparking curiosity from the very first line. So, what’s the key to crafting a hook that demands attention? Let’s break it down.

1. Know your audience - Deeply knowing the motivations, fears, problems and hopes of your audience will give you the insight you need to tailor a hook that taps into their interests, needs, and pain points.

2. Make it relevant - It needs to feel like your marketing material is talking directly to the reader. 

3. Spark curiosity - The job of your first line, is to get them to read the next line. That’s the job of a subject line, a page headline or a YouTube thumbnail. Its job is to get you engaged.

4. Trigger an emotion - Create a compelling line that taps into their fears, hopes, suspicions and so on. 

5. Promise value - Clearly hint at the benefit or solution readers will gain.

Tying it All Together

Remember, in marketing, you don’t get a second chance to make a first impression. So, ditch the Godfather 3 slow burn and channel your inner Tarantino—hook your audience instantly, and keep them glued until they buy.

That’s it for this edition. Stay tuned for the final article in this series next week!

TTFN!

Stay thirsty my friend!

P.S. - Remember the old cartoon The Flintstones? I watched an episode where they were celebrating Christmas. Now thinking about it…what exactly were they celebrating? 🧐